With a rate of 20%, Australia is one of the fastest-growing countries in terms of retail ecommerce sales growth in 2023. Domestically, New South Wales - Sydney, and the Australian Capital Territory have consistently recorded the highest eCommerce growth since 2019. With these statistics, it is no wonder that the Sydney eCommerce landscape is evolving and shows no sign of slowing down. However, among the 650,000 Aussie eCommerce sites out there, what really makes one eCommerce website design triumph over another?
Several factors will directly and in-directly affect the success of your eCommerce business, but among them all, intuitive eCọmmerce website design is still the key priority.
Designing an effective eCommerce website requires in depth design expertise, time, and cost. And hiring a design agency with professional expertise and project management is always the best option.
This article provides the overall market of eCommerce web design agency Sydney: average cost and top eCommerce website design agencies.
What is eCommerce website design?
An eCommerce website is a website that allows users to purchase products and services online. This website interacts with customers through its aesthetic interface and experience design - so called eCommerce website design.
eCommerce website design refers to how all the interactive and graphic elements work together to guide users to potential actions, including:
- Color palette
- Typography
- Animation
- Visual and information architecture
- Graphics
- CTAs
- User flow
- Navigation
- Brand identity consistency Ecommerce web design, in general, relates to physical appearance like other types of website design. However, eCommerce websites contain more interactivity and functions that require web designers’ attention.
This leads to a specific set of eCommerce website design standards over normal website design: eCommerce website design: a page-by-page guide.
Given that potential and complexity, many businesses are now looking to build their own eCommerce businesses, and eCommerce website design has been a promising market.
What’s the cost of an eCommerce web design Sydney?
Before we go through the average coast off website design, it’s important to understand what makes up the cost of designing a website. The cost typically includes:
- Theme price (for templated-based eCommerce website): $0-$200 per year
- Plugins and add-ons: $0-$100 each
- Stock photos: $0-$200
- Custom photos and graphics: $500-$5,000+ (if you want to take custom photos)
- Design: $1,000-$20,000+
and more, depending on your needs.
Flat rate
It is a little hard to talk hard numbers here since this will vary wildly from agency to agency, firm to firm, and freelancer to freelancer. The starting website design pricing in Melbourne, Sydney, Brisbane, and other parts of Australia starts low for a few pages website, but it can go higher for complex design and development needs.
But let’s just have an overall look. The average web design cost in Australia is roughly A$5000 to A$10,000, while for eCommerce, it is A$7,500 to A$25,000+. That’s a fair rate, we think, for a reasonably standard web design.
So, the cost may varies:
- Simple/ template-based website customization website design: A$2,500 to A$5,000+
- Custom website design within 8 - 12 page: A$5,000 to A$10,000+
- eCommerce website: A$8,500 to A$20,000+
- Magento / Shopify: A$9,500 - A$20,000+
The cost of a custom eCommerce platform can be higher for designing eCommerce portals and marketplace businesses (like Amazon): from A$15,000 - A$200,000.
Disclaimer: The information above is based on our research and only serves as a reference. Individual quotations for web design will be given depending on the individual needs.
Please contact us for a detailed quote.
If you're intending to hire freelance web designers, the cost can range lower: from A$5,000 - A$10,000 for a standard website design. However, if you're building a complex website, you should hire an agency for their professional project management, legal issues, and quality.
Hourly rate
Apart from hiring project-based designers, hiring dedicated designers and paying them hourly can be an optimal choice for long-term and flexibly changing projects.
This method can save you money compared to working on a project basis, which may charge you higher rates or include hidden costs. You can also avoid the expenses of hiring, training, and managing in-house designers, as you only pay for the hours designers work on your project.
Reasonably skilled eCommerce website designers in Sydney charge differently:
- Website builder expert: A$30 - $80
- Freelancer: ~A$75
- Hiring agency designers: A$100-120
According to Nirmal, the charge of a local web designer can also vary with different levels of experience:
- Junior web designers: A$30 - $50
- Mid-level web designers: A60 - $100
- Senior web specialist: A$100 - $250
Another way to save money is to hire overseas dedicated designers with a way more affordable price but the same level of design. In which, Vietnam and India designers are known for high quality but affordable cost.
Development and other costs for a fully functional eCommerce website:
The cost to build a fully functional website is different and includes more charges for development expenses, such as:
- Domain name: $10-$25 per year
- SEO optimization (if included): $1000 - $7500 (per month)
- Hosting: $10 - $50 per month
- SSL certificate: $0 - $100 per year
- Development: $2,000 - $20,000+
- Ongoing maintenance and updates: $100 - $500 per month
- Content creation (if included): $500 - $2,000 per page
(The above information is used for preference only.)
So simply, there’s no fixed price; it varies endlessly according to your needs. But quality web design and development take time and effort. You should consider the cost as an investment rather than an up-front cost. Remember, the higher the customer experience quality, the higher your revenue, and the lower the adjustment price later.
Top eCommerce web design agency in Sydney
In this era of customer experience, a high-quality eCommerce website is not only a preference but a must-have for any forward-thinking business. To get there, more and more businesses are choosing to hire a professional design and development agency over a freelancer to have a long-term partnership.
However, among thousands of UI UX design agencies in Sydney and millions of agencies in Australia, knowing which is the best agency can be challenging. Based on our experience in the market, here’s the list of the top 5 eCommerce website design agencies in Sydney:
designpluz
Designpluz is a trusted leading eCommerce web design agency in Sydney with authentic, genuine reviews and relationships with its clients. Its eCommerce websites allow businesses to achieve the exact look and feel they’ve always dreamed of. They commit to making all clients satisfied with the visual outcome that the experienced UI/UX team delivers. They also have a Custom Developed Integration Hubs that can benefit your eCommerce business.
Ohio Digital
Ohio Digital is a creative design & tech development agency based in Australia. Ohio Digital UI UX Design Services has in-depth knowledge and experience working with global businesses. Businesses may benefit from their full-cycle service expertise and specialized UI/UX design expertise with international design standards such as WCAG. Ohio Digital also has a powerful tech development team and partnerships with digital commerce agencies to support your business.
DIJGTAL
DIJGTAL is an innovation-led design and marketing agency with offices in Sydney, Vancouver, and Los Angeles. By bridging the gap between experience design and marketing, DIJTAL helps transform complex business problems into ingenious human-led
solutions.
Intuji
Intuji is an award-winning eCommerce design and development agency that help brands scale by creating an intuitive customer experience. They aim to transform brands into trusted market leaders by using strategy, data, commerce, and technology to create a customer experience. They have completed 1000+ projects for 250 clients worldwide.
Devotion
Devotion is an independently owned, full-service digital agency that combines creativity with deep technical understanding. They have a team of experts in ecommerce, web design, web development, content, social media, and digital marketing to design your website and foster your revenue. They have worked with clients such as Samsung, Woolworths, and Qantashtt.
Choosing an eCommerce design partner is complex and requires careful consideration about budget, experience, partnership, human resources, etc. You can have an overall look at how to choose a UI/UX design agency at our latest blog: Australia UI UX Design Services Company: All You Need To Know.
However, eCommerce design involves more than just the user interface and user experience. When choosing your partner, you should think more about the integration of various ecommerce platforms, functionalities, and marketing strategies that can affect the performance and success of your online business. It could be better to choose an agency with diverse eCommerce experience and have an ecosystem or team to implement other scalable tasks for your eCommerce site: development of web and app, marketing, business networking and consulting, etc.
Final thoughts
Hiring an eCommerce website design agency Sydney with great expertise and experience will be a good investment. You may make use of an expert design team that is knowledgeable about design principles, trends, best practices, and robust design tools. In addition, an agency may provide you with a full-services of UI/UX design and web app development services, an excellent project management approach, and a pledge to reduce your work, time, and hazards.
Now that you’ve known about the average cost to design an eCommerce website and the top design agencies in Sydney. The rest is to just consider your budget, demands, and resources to choose your partner.
Ohio Digital is a creative design and tech development agency based in Sydney, Australia. We have an experienced team of both designers, marketers, and developers to build your fully functional eCommerce web design Sydney. Furthermore, we have a powerful partnership with other technology and digital commerce agencies to create an intuitive customer experience for your eCommerce business or any scalable requirements.
We utilize all the latest technologies to design and build your effective eCommerce website:
Contact us now!
